KFC, McDonalds, Levis, Nike, Apple, Samsung, The Body Shop are examples of unfamiliar words heard in your ears right? In fact, almost everyone knows, when I mention KFC (for example), you would have imagined crispy fried chicken or KFC or the dominant place in red isn’t it? That is what is called brand identity.
Brand identity is all kinds of elements that shape people’s perceptions of a brand. For information, this brand is different from the brand. The brand itself is not only a brand, because a brand is an integrated unit of a product or service. In other words, a brand is a name or symbol that belongs to a brand. A company or business that has a product or service must be able to build and manage its brand. In own accounting, brands are classified as intangible assets. Because the brand or brand that is famous / famous / prestigious has a great appeal in the eyes of the public, especially consumers. So it is not surprising if a company will desperately make its brand become famous even if they are willing to allocate a budget to build a brand.
To improve the brand reputation of a product is not an easy thing. You have to do various ways to make your brand known. Moreover, making your brand become very strong in the eyes of the people so that people can recognize it just by looking at it or hearing it. How to? Here are some ways to build a strong brand identity:
How to Build Brand Identity?
a. Create a Unique Impression
To be easily remembered by people, make a unique or different impression from the brand. You can make it through iconic images, memorable and interesting slogans, different, and memorable atmosphere and various other kinds. Remember that first impressions are important, so don’t let you disappoint the consumer on his first arrival.
b. Consistent
After you make the impression, the brand, the design style, the way of promotion, etc., don’t change. This is because consistency is needed to make it easier for your customers to remember your brand. If you are inconsistent or often change the style or characteristics of your business, then consumers will find it difficult to remember even maybe they feel confused and strange.
c. Different
Give something different from competitors. To create something different you can first research the market. In addition, you can also see competitors, find out the shortcomings of competitors and then apply more solutions or offers on your brand.
d. Relationship or Interaction
A business must be built in an area where they have their own values and culture. In building a brand, you also have to pay attention to the values and culture that exists. One way is to adjust the way you communicate with the characteristics of your business and consumers. For example, McDonald’s where the parent company uses English then when opening a branch in Indonesia, use Indonesian in its communication. So that consumers understand the message you want to convey.
e. Direct Communication
This direct communication is related to the services provided. Make or give space for consumers to communicate with your brand. Make it easy for them to enjoy the services that your brand offers, this is a form of building and strengthening your brand.
Benefits of Brand Identity
Why do we have to build a brand identity? This is because by having a strong brand identity in the community, your business will get many benefits, including:
a. Customer loyalty
A strong identity brand will create customer loyalty. This loyalty will have a good impact on a brand. One of them is that the brand will get tremendous support from customers. In addition, loyal customers will be waiting for new products or services to be launched. After that, of course they will immediately try the product or service.
b. Broad Target Market
When your brand or business brand is strong, your brand or brand will be far better known than other brands. Thus you get greater attention in the eyes of the community. In fact, there will usually be consumers who are willing to go to another city if there is no shop or product available in the city just because they want to enjoy it.
c. Building Trust
A brand or brand that is already known to the public will certainly gain more trust from the community. So that when they need something that will first occur, namely your business brand or brand.
In building a strong brand, you must ensure that everything you want is in accordance with the brand. To build a strong brand identity, you can design and build your brand by clicking this link
